I have been swept up into a whirlwind of activity with a company for which I am an advisor. This micro-multinational company, Mob4Hire, is the largest real world, crowd sourced testing and market research company for mobile applications. We have been working on new service offerings and a new platform that helps mobile software companies make better mobile apps.
Mob4Hire Version 4.0 offers mobile functional and usability testing, as well as product and market research using its crowd of over 40,000 mobile users in 150 countries. This provides valuable opportunities for mobile app and website developers, advertising executives, product managers, market researchers, marketing teams and developer networks / app stores of handset and network operators to reach global users and include user feedback in the mobile development cycle. This results in a good user experience which in turn drives recommendations, top store rankings, discoverability, and ultimately, viral revenue growth.
Mob4Hire Version 4.0 includes four crowd-sourced products:
- MobTest: "Real World Mobile Testing"; Functional and Usability testing for mobile apps on thousands of handsets worldwide
- MobSurvey: "Mobile Surveys. Global Panels."; The easiest way to ask mobile enthusiasts around the world just about anything
- MobExperience: "Make Better Apps. Get 5 Star Reviews."; Customer Loyalty Research and Usability Testing BEFORE developers release their mobile apps
- MobAccelerator: "Get Discovered. Hit The Top 10 lists. Go Big."; Customer Loyalty Research coupled with instore user experience, discoverability and marketing research
Read the press release for all the details regarding the new platform and product offerings.
1 comment:
Sounds really exciting Bob. Congrats to you and Mob4Hire. Can;t wait to see more of the details.
Chris Cottle w/Allegiance
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